Remember that blond dumb model guy that all your Mothers gawked at 20 years ago because of The Body? He's the new Old Spice Guy. Bad move. The company line is that the muscular model is taking over for a few TV spots but the previous Guy is still not out. Or is he? They say that the old dude never moved product and only made the company a pop culture reference without increasing sales. So you get an older model to try to do so? Bad idea. Isaiah Mustafa made the company relevant to the younger folks and Old Spice wasn't your Dad's brnad anymore. Using Fabio is going to take it right back there. Good luck, Spice. We're not laughing anymore..
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