Rogers will be kicking off its own all news station. Will this lead in to the rumored re-branding of 680News come fall?
Here's the mumbo jumbo...
ROGERS MEDIA ANNOUNCES LAUNCH OF NEW TORONTO 24-HOUR CITYNEWS CHANNEL, FALL 2011
An innovative news channel integrating resources from television, radio, digital, and publishing platforms from across Rogers
(Toronto – May 30, 2011) Scott Moore, President, Rogers Broadcasting Ltd., announced today that Rogers will be launching CityNews Channel, a new 24-hour, interactive, local news channel in Toronto.
“We’re taking the number one news radio format in Canada, 680 News, and bringing it to television under the brand of CityNews Channel," commented Scott Moore, President, Rogers Broadcasting Ltd. “By incorporating our trailblazing and trusted news brands from CityNews, 680 News, and publishing - including Canada’s most trusted news magazine, Maclean’s – CityNews Channel is poised to be the destination local news channel.”
CityNews Channel will be available to digital cable subscribers this October and will feature an enriched and interactive screen format.
“Our CityNews team has the strongest local news pedigree in Canada,” added Jamie Haggarty, Executive Vice-President, Television Operations, Rogers Media Television. “CityNews Channel will take all news television to the next level combining our trusted news personalities with content from across all Rogers Media platforms.”
Local television remains a vital source of news and information and CityNews Channel will play an active role in keeping viewers well informed on a minute-by-minute, hour-by-hour basis with unique, integrated coverage on both the breaking news and in-depth stories that matter most.
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