Q107 has launched a new advertising campaign for Derringer in the Morning with Maureen Holloway. Partnered with the creative team of David Crichton and Graham Lee, the Everything’s Better with Derringer in the Morning campaign is sure to get audiences laughing. As one of Toronto’s most listened to morning shows (#1 among Men 25 to 54 / #2 among Adults 25 to 54 ), Derringer In The Morning with Maureen Holloway on Q107 delivers genuinely funny, clever and irreverent humour every weekday morning. The new campaign capitalizes on the strength of Q’s morning show and the comic sensibility that welcomes listeners every day.
CAMPAIGN COMPONENTS
Running for six weeks, the campaign consists of a 1x30 and 1x15 TV spot airing on Global and CHCH, as well as three out-of-home executions that will be featured across the GTA in restaurants, pubs, health clubs, high rise office elevators and Grassroots monster billboards. Just as the headline and copy suggest in the ads, the Everything’s Better with Derringer in the Morning campaign communicates that no matter what situation you might find yourself in -- no matter how dire, awkward or bad -- listening to the Derringer morning show will give you a lighter, more positive perspective on it all, plus it will make you laugh.
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