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Wednesday, March 25, 2009

chum turns into cp24 radio starting thursday morning


From Broadcaster Magazine

Toronto’s source for breaking news – announced today that it will launch an all-new, local morning news show tomorrow, Thursday, March 26. Airing live every weekday morning at 5:30 a.m. – before any other local newscast in the city – CP24 BREAKFAST delivers breaking news, weather and traffic information, while keeping the channel’s popular enhanced screen intact. In this refreshing, new, 3.5 hour program, co-hosts Matte Babel, Melissa Grelo and lead anchor Ann Rohmer join a seven-member team delivering the local news Torontonians need to kick-start their day.

In addition to Babel, Grelo and Rohmer, who delivers news throughout the morning show, the CP24 BREAKFAST morning crew also features: Nalini Sharma, who keeps viewers informed with weather updates; traffic and safety specialist Cam Woolley, who reports from the road and various events across the GTA; transit specialist Mika Midolo, who delivers breaking news from the TTC and GO Transit; and the newest member of the CP24 team – Steve Anthony – who acts as the face and voice of the channel’s helicopter “Chopper 24”, providing commuter updates from high above the city.

CTV also announced today that CP24 will further extend its well-established brand within the GTA with the launch of CP24 Radio 1050, going live tomorrow morning at 5 a.m. CP24 Radio 1050 will broaden the reach of CP24’s local news coverage even further by offering 24-hour news content on a whole new platform. Following the mantra “we’re always with you,” viewers can watch CP24 on television, listen on the radio, and follow along online at cp24.com – no matter where they may be, at home, at work, or in the car.

“CP24 BREAKFAST is an investment in local news in the GTA,” said Bob McLaughlin, Vice-President and General Manager of CP24. “This exciting new program, coupled with CP24 RADIO 1050, enables us to deliver an unprecedented level of service to our viewers and listeners unlike anywhere else in the city.”

This past November, CP24 launched a new on-air look complete with a brand new, state-of-the-art newsroom. New technology launched in November included eight, robotic, in-studio cameras as well as high-tech video display walls that serve to brand the channel’s various programs. Banks of computers running CP24’s advanced weather and traffic systems are prominently featured throughout the set.

With a daily average audience reach of more than one million viewers, CP24 remains Toronto’s destination for breaking news, delivering top-rate coverage on issues that are relevant to Torontonians.* In August, when a massive propane explosion shut down parts of the city, CP24 delivered the largest audience reach in the station’s history with two million viewers tuning in at least once during that day.* CP24’s new website, cp24.com, has also proved to be the go-to online source for breaking news in Toronto, attracting almost 600,000 unique visitors who are viewing 5.5 million pages per month.**