All last week, 999MIXFM were touting about something Big happening today at 4pm. Many thought it would've been the appearance of new drive home guy Chris Biggs. Many thought - like me - it would be something different. Even though Biggs does start today at 4pm, that's not the announcement. Earlier on today 99.9FM made it official that the station will be re-branded as the first Virgin Radio station on Canadian soil.
99.9 Promises that it'll be the biggest kickoff yet to hit Toronto airwaves. So is this the return of full blown Top 40 music or will it stay on its Rock heritage that gotten the format so big all over the world?
Stay tuned.
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