What We're Reading:

G&B: Apologies to Sting

It's been a blast, folks. The Worlds Most Popular Podcast is signing off. Truth to be told, there's not enough hours in the day for ...

Tuesday, February 24, 2009

corus says to support local shops

Here's the official press release.

In an effort to support communities and local businesses, Corus Radio is launching a series of public service announcements and on-air content with a “shop local” message to encourage listeners to support local businesses in their communities. The program is rolling out across all 52 Corus Radio stations and will continue over the next few months.

“The economic health of our country has strong roots at the local level, since money spent at local businesses is reinvested into our communities,” said Chris Pandoff, Vice President, Ontario Radio. “Radio has always had such a strong connection with its local community and we plan to utilize the power of our 52 radio stations to showcase some of the local businesses that contribute to the vitality of their community and encourage listeners to support them.”

Some of the initiatives launching across Corus Radio include:

Ø Positive Local Business Profiles. Stations in Vancouver, Edmonton, Calgary, Guelph, Hamilton, Toronto, London and Montreal are running 30- to 60-second spots featuring local business leaders discussing encouraging economic news;

Ø It’s a Great Day to Buy a Car spots initiated by Corus Radio Winnipeg, and currently airing in Vancouver, Edmonton, Calgary, Guelph, Hamilton, Kitchener, Toronto, Peterborough and Kingston, encouraging consumers who are considering purchasing a vehicle to take advantage of low interest rates and pricing;

Ø Barney Brightside PSAs, airing in Toronto, Barrie, Collingwood, Guelph, Hamilton, London and Kingston, featuring positive economic messages that provide listeners with optimistic but realistic reasons to support local businesses;

Ø Adler Online with Charles Adler, the nationally-syndicated program on Corus’ network of news-talk stations, is ensuring a balanced approach to covering the economic issues – both positive and negative;

Ø Corus Radio Quebec and the Fédération des chambres de commerce du Québec (FCCQ) are partnering on a PSA campaign featuring a series of 60-second spots spreading upbeat economic news on Corus’ Quebec radio stations;

Ø Derringer’s Economic Bailout at Toronto’s Q107 offers listeners the opportunity to win money in hopes that they will inject it back into the economy.